Supply Chain

Will Drones Really Work in the Supply Chain?

Amazon shocked and delighted the public when it announced its plan to use drones for delivery. Since then, the detractors have worried about safety hazards and the loss of jobs for drivers. The enthusiasts have welcomed the idea, hoping for a futuristic world where drones are as common as birds. Although it’s a trendy topic …

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Sales Channels

5 Steps to Make Sure You’re Ahead of the Holiday Rush

The holidays traditionally come with a spike in sales for retailers. This past holiday season was no different — the fourth quarter of 2016 yielded a 17.8 percent jump in online sales. Projections for 2017 are nearly as high. However, to prepare for the mad rush that is the holiday season, you need to get started now. …

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Brand Loyalty

Making a Name for Yourself: Tips for Merchandising Your Personal Brand

A lot of the time, entrepreneurship and influence bleed into each other — many influencers are entrepreneurs in some capacity, and entrepreneurs often become influencers. And as that reach grows, it’s often a natural next step to start branding that clout with merchandise. Merchandising your personal brand with T-shirts, cups, stickers, or just about anything you can put your …

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Shipping

What Does ‘Free Shipping’ Really Mean for Retailers?

Free shipping? Smaller ecommerce companies, in particular, need to plan strategically in order to make this feature pay off for both their customers and themselves. But of course there’s always a caveat. You’ve heard the old saying, “There’s no such thing as a free lunch,” and you’ve probably realized by now that “lunch” can mean just …

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Marketing

3 Ways to Make Your Crowdfunding Marketing Campaign a Smash Success

TL;DR: Let’s say that marketing is cake. Traditional marketing is a standard cake you’d whip up from a box or simple recipe. Crowdfunding campaigns, however, are like a souffle. A souffle — when done right — delivers a kind of magical combination of lightness and richness. When done wrong, it just falls into a heap. Souffles …

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Shipping

Eight Ways to Decrease Your International Delivery Wait Time

International e-commerce is thriving now more than ever. Over the past few years, this industry has only seen growth — global B2C e-commerce sales reached more than $1 trillion in 2015, and sales are expected to top $2.3 trillion  this year. Buying internationally is something consumers want. This growth affects the supply chain, too. Transportation Intelligence (Ti), a think …

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Marketing

3 Ways To Avoid Being Seen As A Fraud In Your Crowdfunding Campaigns

Crowdfunding campaigns have gained popularity as a way to fund and earn support for a new product or project. By allowing individuals to contribute and back a project, crowdfunding has revolutionized the way many small companies finance their efforts. Still, it’s not entirely seamless. Your company’s image depends on your ability to fulfill the promises …

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Marketing

6 Pitfalls to Avoid When Setting Up Your Crowdfunding Campaign

Crowdfunding has gained huge popularity as an alternative funding tool, having grown more than triple its size in the past three years alone. But it’s quickly becoming its own crowded space. With thousands of live projects simultaneously pleading for pledges, portal sites make it increasingly difficult to connect with backers. Crowdfunding helps validate an idea or a …

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Shipping

Easing the pain of shipping: 5 tips to optimize shipping solutions

For many customers, online shopping is exciting (or, at the very least, more enjoyable than leaving the house to visit a store). Actually, receiving the product is even more exciting. But that time in between the purchase and its arrival? Not so much. Shipping itself isn’t the problem — customers know waiting for a product …

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E-Commerce

How to Finally Tame the Ecommerce Fulfillment Beast

When it comes to fulfillment, every ecommerce merchant can relate to the lion tamer’s challenge. Just as he or she must teach huge, hot-tempered animals to respond to commands without becoming their lunch, so must the ecommerce merchant get customers’ goods delivered on time and intact — all while preventing costs from skyrocketing. Needless to …

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Marketing

Capitalizing on the US online market from overseas

For online retailers, the rapid growth of global ecommerce presents a prime opportunity to tap into the United States market. The market is ready. Almost half of online shoppers in the U.S. have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than …

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Logistics

Conducting Logistics: Tips to Increase Shipping Efficiency

Logistics done right can be a symphony, with the warehouses, trucks and vendors all playing a different part. If they work together to deliver the product on time and undamaged, the customer hears sweet, sweet music. From the factory floor to the customer’s door, there is a smooth, timely transfer. The alternative, however—a product gone …

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Marketing

How to Streamline Shipments for Your Rewards Crowdfunding Campaign

To a crowdfund campaign manager, the distribution stage feels a lot like 100 surprise dinner guests. You knew this dinner party would happen at some point, but you didn’t know when. Now, all of a sudden, there’s a group of people at your doorstep asking you to whip up something great for them. And if …

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E-Commerce

4 Things You Need to Know About Building an E-Commerce Business From Scratch

Your couch: home to spare change, misplaced remotes, forgotten chip crumbs, and now, just about anything you’d ever want to buy. More than ever, consumers are shopping from the comfort of their own computer. A recent study reveals nearly half of all consumer shopping took place online last year, a record-breaking percentage for the study’s five-year span. …

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