All posts in the ‘Marketing’ Category

Marketing

3 Ways to Make Your Crowdfunding Marketing Campaign a Smash Success

TL;DR: Let’s say that marketing is cake. Traditional marketing is a standard cake you’d whip up from a box or simple recipe. Crowdfunding campaigns, however, are like a souffle. A souffle — when done right — delivers a kind of magical combination of lightness and richness. When done wrong, it just falls into a heap. Souffles …

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Marketing

3 Ways To Avoid Being Seen As A Fraud In Your Crowdfunding Campaigns

Crowdfunding campaigns have gained popularity as a way to fund and earn support for a new product or project. By allowing individuals to contribute and back a project, crowdfunding has revolutionized the way many small companies finance their efforts. Still, it’s not entirely seamless. Your company’s image depends on your ability to fulfill the promises …

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Marketing

6 Pitfalls to Avoid When Setting Up Your Crowdfunding Campaign

Crowdfunding has gained huge popularity as an alternative funding tool, having grown more than triple its size in the past three years alone. But it’s quickly becoming its own crowded space. With thousands of live projects simultaneously pleading for pledges, portal sites make it increasingly difficult to connect with backers. Crowdfunding helps validate an idea or a …

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Marketing

Capitalizing on the US online market from overseas

For online retailers, the rapid growth of global ecommerce presents a prime opportunity to tap into the United States market. The market is ready. Almost half of online shoppers in the U.S. have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than …

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Marketing

How to Streamline Shipments for Your Rewards Crowdfunding Campaign

To a crowdfund campaign manager, the distribution stage feels a lot like 100 surprise dinner guests. You knew this dinner party would happen at some point, but you didn’t know when. Now, all of a sudden, there’s a group of people at your doorstep asking you to whip up something great for them. And if …

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